THE ASK
Garmin HR made their one major media buy for 2019 — a full-color ad in KC Options, the Kansas City Area Development Council’s glossy love letter to Kansas City. Their directive was just three words: people, passion and products.
THE INSIGHT
We made a direct connection between product design and use. HR liked the concept so much they upped the buy from a half to a full page.
Art direction by Tommy Short
